Joseph Cardo is an Italian fashion photographer, whose black and white portraits became overtime quite his own trademark and signature. As a teenager, he has always been fascinated by Harper’s Bazaar and Vogue covers, he started studying photography, mostly as autodidact and mainly throughout analogical techniques.
Joseph’s passion became soon a true vocation and, in 1994, he left his native Puglia heading to Milan where he began to refine his technique. He managed to define his own touch and philosophy, his personal photographic style and point of view become more precise. Joseph likes to call his approach as “non-color”, a language that mirrors the way he expresses himself and talks about himself, trying to maintain his own identity and reliability.
In 2007, he founds GroundStudio in Puglia.
Thanks to his communication and managerial skills not only he made GroundStudio successful, but he built an incredible network of relationship, including famous people in the Show business, Movie Star System along with Sport and Rock celebrities such as, to mention a few, Sharon Stone, Vasco Rossi, Maria Grazia Cucinotta, Maldini and Buffon. He collaborates with relevant Brands as well: Armani , Blumarine, Miss Sixty, Guess by Marciano, Borsalino…
In 2013 his works and his artistic content have been extremely appreciated and exhibited in prestigious museums (Balenciaga Museum in Spain).
The photographer from Puglia reached now his artistic maturity and his stylistic approach manages to let canonical beauty and less conventional aesthetics live together. “Disclosure”, a book published in 2017 is a paramount, showing how Fashion industry is evolving.
In this book 27 top models, including Cara Taylor, Stella Lucia Deopito, Soo Joo Park, Ez.
Joseph through his own work always analyses how nowadays society is inspiring design, architecture, art, music, literature and cinema.